The Algarve tourist season is ramping up
The Algarve tourism season is starting to ramp up, with May getting closer and closer the Algarve Tourism Association – ATA – has established partnerships with more than 20 tour operators from a variety of markets as well as 11 airlines in order to boost the regional tourism and the local economy.
We’ve been talking a fair amount about the various discussions and policies taking place or being implemented, and this is one of them. This partnership also includes several marketing campaigns that are part of a larger promotional action approved by Turismo de Portugal for 2013.
These strategies have been implemented by ATA since January with the collaboration from a variety of tour operators from many European countries including Germany, the UK, Spain, The Netherlands, Ireland, Poland, Sweden, Norway, Denmark, Austria, Belgium and France.
According to this overall plan of ‘attack’, a total of 29 campaigns will be launched throughout this year as part of the ‘sun, sea and golf’ promotional message meant to attract more visitors to the Algarve.
Part of this overall plan is a strategy to support the airlines with ATA aiming to not only consolidate existing tourism routes but also to create new connections in order to attract other potential markets, farther away markets such as Canada for instance. As we mentioned earlier, eleven airlines will be receiving the full support from the association to carry out a variety of localized promotional campaigns in countries like Canada, Denmark, Norway, Finland, Holland, Ireland, the UK and Germany.
It’s pretty clear that there are several potential and emerging markets that are yet to be covered by this strategic plan from the Algarve Tourism Association , places like Russia and other Eastern European countries. For these regions, ATA has chosen the option of ‘taking the Algarve to them’, by way of making presentations and workshops in the main cities of these various countries and inviting tour operators, travel agencies and journalists to learn about and visit the Algarve.
