Algarve tour bus aims to attract more Spanish visitors
Algarve tour bus featuring a massive ‘Algarve’ sign will be setting off on a tour of Spain where it will hold workshops in several important cities with the goal of increasing or creating interest and attracting Spanish visitors to the region outside of the peak-season.
The peak summer season of the Algarve has just ended and according to the overall strategy for the region, the RTA put this sort of ‘road-show’ together in order to attract more Spanish tourists to the region during the low-season. We know that in order for the Algarve to develop and thrive further, it has to start marketing itself during its off season as well, and this is part of a move to do just that.
The road-trip will last for three days, with the bus heading towards Seville, Granada and Madrid, where workshops will be held to promote the Algarve to potential visitors. The road-show will aim to also convince Spanish professionals to promote Algarve holiday packages to their local clientele.
Desiderio Silva – the head of the RTA – said that this tour round Spanish travel agents is meant to promote the Algarve to a universe of about 14 million Spaniard residents in the communities of Madrid and Andalucia, he continued to say that this will prove to be beneficial to the Algarve tourism business overall.
The road-show will include a dinner in each city meant exclusively for trade professionals, local press and other local entities which are relevant to the cause, the number expected to show up is of around 300 people in total.
Silva added that this programme has already shown success by the number of confirmation that have arrived. The initiative will be taking place in October, a date that was chosen so as to coincide with the start of the Algarve low-season.
This initiative will be repeated in November when it will be going to Corunna and Vigo in Spain, as well as Oporto and Aveiro, in northern Portugal meant to boost interest among national tourists.
After all is said and done, the RTA has invested about 55,000 Euros in these initiatives.
